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High-converting, persuasive copy isn't written. It’s taken directly from your customers’ thoughts.
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But how do you get inside their heads?
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Put down your crystal ball, and pick up your voice-of-customer cheat sheet...
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​Inside you’ll get:
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- 11 survey questions that will reveal what your audience really thinks and help you power-pack your copy with personality
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- 15 interview questions that will have your clients spill the beans on their innermost thoughts so that you can craft a message that resonates
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- My top tips to make your research interviews run smoother than peanut butter on a freshly toasted bagel
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- PLUS a voice-of-customer template to help you Marie Kondo all that juicy data
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