Get inside your customers' minds and woo them with magnetic copy that converts.

Grab your free 'secret weapon'
VOC cheat sheet and I'll show you how 👇

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    High-converting, persuasive copy isn't written. It’s taken directly from your customers’ thoughts.

    But how do you get inside their heads?

    Put down your crystal ball, and pick up your secret weapon cheat sheet...


    Inside you’ll get:

    • 11 survey questions that will reveal what your audience really thinks and help you power-pack your copy with personality

    • 15 interview questions that will have your clients spill the beans on their innermost thoughts so that you can craft a message that resonates

    • My top tips to make your research interviews run smoother than peanut butter on a freshly toasted bagel

    • PLUS a voice-of-customer template to help you Marie Kondo all that juicy data